The Shoe-Fitting Process
At In Motion Running, we believe every individual runner (and walker) has unique gait characteristics and anatomical features that determine their footwear needs. In helping our customers find the right shoes to meet those needs, we study the size and shape of their feet, how they move when walking and running, their previous injury history and other key elements to be able to choose a few possible models for the try-on process. From there, we work with each customer to narrow down the selection based on how the shoe fits and feels while running on one of our treadmills. In some cases, we also develop custom orthotics as an added solution to helping an individual runner achieve an optimal running gait. We give every shoe-fitting session the same level of attention to detail, no matter your running history or ability level.