Our Mission

Welcome to In Motion Running!

We’re a new locally owned running store aimed at providing the Boulder community with inspiration, shoe-fitting expertise, running advice based on years of experience, and, of course, the latest shoes, apparel and accessories for all of your running (and walking) needs and interests.

Come Run With Us!

Join us at our fun runs from the store at 6 p.m. on Thursday evenings. We welcome all paces and ability levels as we run 5K and 10K loops on traffic-free bike paths. Then stick around for tasty pizza and cold beverages.

At In Motion Running, we have training groups, fun runs and a wide range of in-store events to keep you moving. Plus, we also offer onsite physical therapy and massage treatments to help keep you on the path of being a healthy and happy runner.  We are founded on the principle that everyone is a runner who is willing to lace up their shoes and putone foot in front of the other. We’re here to serve and support you, whether you’re just getting started as a runner, running for fitness, training for a half marathon, trying to lower your marathon PR or exploring the world of track and field or ultrarunning. We support local races, local schools, local clubs, local athletes and local non-profit programs.

“Running is a sport that is all about community, and we want In Motion Running to be a hub of the amazing Boulder running community,” says In Motion Running founder and owner Mark Plaatjes. “Boulder is one of the world’s special places when it comes to running, and we want to embrace the local community and celebrate the shared passion of running that Boulder exudes.”

Read a profile of our store: The Boulder Daily Camera